1 Consider popular fast-food restaurants, which often use red and yellow in their advertising and décor. In a Journal of Restaurant Marketing article, restaurateur Shawna Jackson contends that a restaurant’s color scheme influences how hungry its patrons are. If you do not see the rule you need, consult the manual or website for your style. Capitalization (Title Case / Sentence case).Author: Identifying Organizational Author.Ultimately, the responsibility for clear attribution of source material lies with you, the author. The NPS Citation Guide streamlines and simplifies Chicago ’s guidance your professors, coaches, and processors may interpret or explain Chicago ’s guidelines slightly differently. The Chicago Manual of Style leaves a great deal unspecified and up to interpretation. Chicago Notes & Bibliography: Essential Rules
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